The Yaffo-Tel Aviv company owned by developers Rami Shriki and Tzuri Saada has bought Beit Shmulevitz at the corner of 9 Borochov Street and Peretz Street in central Tel Aviv for NIS 35 million..The starting price for the smallest apartments is NIS 3.5 million for 50 square meter units with parking, reflecting a cost of NIS 70,000 per square meter. The average price in the block will be NIS 59,000 per square meter.